23rd Annual Conference – Welcome Remarks and Session I: Unleashing the Chinese Digital Consumer

WELCOME REMARKS:

– John Chiang, Controller, State Of California; Member, Committee of 100

Session I: Search, Shop, Spend: Unleashing the Chinese Digital Consumer

China has become the world’s largest e-commerce market, with spending forecast estimated to reach $540 billion in 2015. China has 500 million internet users with potentially 750 million users online by 2015. Mobile device-based retailing and social networks are propelling the growth of China’s e-commerce and is transforming China’s consumption landscape. Speakers examined how U.S. and Chinese companies are capitalizing on e-retailing trends, global branding, and cross-border e-commerce.

Speakers:
– Tom Doctoroff, CEO, JWT Asia Pacific
– Harry Hui, Founding Managing Partner, ClearVue Partners

Moderator:
– Jenny Ming, President and CEO, Charlotte Russe; Member, Committee of 100