Ida Liu discusses her work at Citi Private Bank
October 16, 2020 | American Banker
Ida Liu is the Global Head of Citi Private Bank, responsible for meeting the financial needs of Citi’s ultra-high net worth and family office clients through our award-winning Citi Private Bank team and in close partnership with Citi’s institutional businesses. Ida is also a member of the Citi Global Wealth Leadership team. Ida has 23 years of experience in the financial services industry with a proven track record of delivering results, developing and executing strategy and building exceptional teams. Ida leads the Private Banking activities in 50 offices across 18 countries around the world and delivers robust global, wealth management solutions to ultra-high net worth and high net worth clients, family offices, global clients and foundations & endowments. Ida and team are focused on deepening and acquiring new client relationships and delivering firm-wide Citi solutions. Additionally, Ida sits on the Citi Women Steering Committee, Citi’s global strategy to focus on the advancement of women. Most recently, Ida was head of the Private Bank in North America since 2019, and under her leadership, the North America business outperformed plan by double digit percentages and onboarded a record number of new clients. Prior to being named Head of North America, Ida was Citi Private Bank’s Global Market Manager for New York.
Ida previously founded Citi Private Bank’s North America Asian Clients Group. She started her career at Citi Private Bank in 2007 by launching and heading the Fashion, Retail and Entertainment Group. Before joining Citi, Ida was at VivienneTam, a women’s wear design house, where she was Global Head of Sales, Marketing, Public Relations and Business Development. Prior to this, Ida spent seven years in investment banking with Merrill Lynch’s mergers and acquisitions, and technology, media and telecommunications investment banking groups in New York and Hong Kong. She started her career in mergers and acquisitions at BT Wolfensohn (now Deutsche Bank).
In 2021, Barron’s recognized Ida for the second year in a row as one of the 100 Most Influential Women in U.S. Finance and Crain’s named Ida to their Notable Women on Wall Street list. In 2020, she was also awarded as one of the 25 Most Powerful Women in Finance by American Banker. She has been recognized as a Crain’s 40 Under 40, World Economic Forum Young Global Leader, Financial Times Top 100 Advisor and Top 50 Outstanding Asian Americans in Business. Additionally, Ida is a member of The Committee of 100 (C100) and Young Presidents’ Organization (YPO). She previously served as a Board Member for Wellesley College Alumnae Association, Harvard Kennedy School Women’s Leadership Group, Volunteers of America and as an Advisor to Asia Foundation’s Lotus Circle. Ida is a frequent contributor to Bloomberg TV, MSNBC and has been a featured speaker at many industry events.
Ida holds a BA with honors from Wellesley College, a Merrill Lynch Executive MBA from The Wharton School, University of Pennsylvania and Harvard Kennedy School Global Leadership and Public Policy for the 21st Century. She is fluent in Mandarin Chinese, Spanish and conversant in Italian and Russian.
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