John S. Long is the founder and CEO of Highridge Partners, a diversified investment company specializing in identifying, providing capital to, and managing undervalued assets and corporate opportunities related to real estate. Since its inception in 1978, Highridge has acquired, developed, managed, owned and sold over $9.5 billion of commercial and residential real estate assets on a global basis. Working in an industry that is resistant to change, Mr. Long has also sought to encourage the intellectual power of academics to pursue research and industry initiatives that would lead to redefining the role of real estate in the 21st century. In 2000, Mr. Long created the Ziman Center for Real Estate at UCLA, and is its Founding Chairman. In 2010, Mr. Long expanded his focus onto global business relations, research, and education by founding the Long U.S.-China Institute for Business and Law at UCI. The Long Institute will create a bilateral, open, and public platform from which Chinese and American scholars, industry leaders, policy makers and practitioners can share ideas and nurture a broader understanding of business, legal and socioeconomic issues. Mr. Long graduated with honors from UCLA, where he received his BA in Economics, and earned his MBA from Harvard Business School. He serves on the UCLA Foundation Board of Governors, and the Anderson School of Management Board of Visitors. Mr. Long is also a member of the Advisory Board of the Asia Society of Southern California.